It needs to be clearly stated that this Poison Control warning is not unique to Crest. It appears on ALL fluoride toothpaste. It just happened to be that Crest was the least expensive fluoride toothpaste at the store the day I purchased it for a copy of the warning.

 
Fluoride is a corrosive chemical more poisonous than lead, that was once sold as rat poison. It is added to most toothpastes, as well as to more than 60 percent of U.S. water supplies annually.

Sunshine Brite Toothpaste features hydrated silica powder, calcium carbonate, and sodium bicarbonate to help remove stains and polish teeth without damaging tooth enamel. Sunshine Brite also contains soothing and healing aloe vera gel, golden seal, myrrh, Icelandic moss, astragalus, green tea, and elderberry for natural oral health care. Sunshine Brite is naturally sweetened and flavored with natural mint. It contains no fluoride, which can be dangerous to children.

Sunshine Brite gently removes plaque and stains without harming tooth enamel, leaving the mouth feeling fresh and clean.

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The Fluoridation Conspiracy is a Deadly "Farce"

Fluoride: A Caustic Issue

Your Drinking Water Could Also Be At Risk