Pages in this section:
Commitment & Growth
How This Business Was Formed
In 1976, Dr. Eugene Watkins and his
wife, Gisela Watkins, started making liquid extracts on the kitchen
table. They made them for family and Dr. Watkins' consultees because
they are absorbed more easily and work faster than tablets or
capsules. It didn't take long until many other people heard about the
extracts and demanded them too. Before long, manufacturing expanded to
include the breezeway, much of the house, and the garage. At that
point, the decision was made to acquire our first building.
We are currently in our third and
largest building, approximately 25,000 square feet. Rest assured, in
pursuit of serving you better, our dedication to quality remains
steadfast. As our product line grew from 6 to 140 items, we felt we
could offer enough variety to handle all your herbal extract needs.
The desire for a marketing plan was
our most frequently received request. As we took on the task of
setting up a marketing plan, the first thing we did was to ask people
with proven experience in multi-level marketing what they liked or did
not like about the business. We listened attentively, and wrote down
their answers. From this, we isolated the things that work from things
that do not work.
Pure Herbs markets its products
through an organization of Independent Distributors. This form of
marketing eliminates the cost of large corporate structure, mass media
advertising, and costly marketing procedure, so we can keep our
attention on quality.
What seems to work best is to have
an outstanding product, to have a simple marketing program that is
understandable and provides a fair return for the people who
participate in it, and to have a company that grows with and remains
responsible to the needs of its participants.
Our decision to use multi-level marketing has paid
off. At the present time, we offer almost 500 different herbs and
herbal combinations, and 20 different encapsulated products, including
many herbs that are hard to find on the shelves of your local health
food store. Pure Herbs, Ltd. produces a full line of single herbs and
combination herbs from around the world.